Why you should wrap your vehicle
Are you questioning why a Vehicle Wrap? After all, vehicle wraps, or vehicle graphics, aren’t exactly traditional advertising. But they are a 24-7 high-impact mobile billboard.
To help you have a full understanding of why fleet vehicle branding is so important, here are a few facts:
- The American Trucking Association (ATA) reported 91% of people surveyed do notice vehicle graphics.
- The Traffic Audit Bureau for Media Measurement demonstrated that a vehicle can generate between 30K – 70K impressions daily.
- According to 3M (a prominent tape and vinyl substrate provider) a company would need to spend $130,000 in advertising dollars to produce the same effects of a $3,500 vehicle wrap.
- Studies effectively show vehicle graphics make name recognition more than 15 times greater.
Most impressive is that you can have a car wrapped for less than almost any advertising cost and they last for 4-5 years.
So ask yourself, are you paying too much for traditional advertising? Vehicle Wraps Cost Less!
Vehicle wrap costs range from $2000 – $5,000 (many cars start around $2,000 with a large bus or trailer at the top of the range). Even if you spend $4,250 and your car wrap lasts 4 years that boils down to about $88/month.
Can you name even one other effective piece of advertising that costs you only $88/month?
Simply, fleet vehicle advertising via a vehicle wrap, bus wrap, or van wrap gets your business noticed. It’s so popular, transit advertising has grown to be the second largest (dollar) segment of the outdoor advertising industry.
If you are asking yourself if vehicle wraps or fleet vehicle advertising is right for your business, consider this: It is, arguably, the least costly, most effective form of advertising on the market today. Perhaps it’s best to ask yourself not if you can afford to wrap a vehicle, but if your business can afford not to?
